All that data is analyzed very carefully and then translated into marketing information, which is available to both the affiliated wholesalers and the suppliers. Such sound data lays a foundation for purchasing, marketing and sales and makes it possible to initiate much more targeted actions.
The industry has to compete with major e-commerce players. This is only possible if there is also digital action at a comparable level. Zevij-Necomij is therefore working with D Soft on a virtual (digital) warehouse. By linking stock information from suppliers and Zevij-Necomij’s own warehouse to its own webshop, it is not only possible to view the own stock, but also the stock for a much wider range.